LORD CORPORATION ANNOUNCES NEW RESOURCES FOR AUTOMOTIVE BODY REPAIR

 (Cary, NC – May 30, 2006) -- LORD Corporation, maker of FusorÒ Automotive Repair Adhesives -- the leading metal and composite bonding solution for automotive body repair – has announced the availability of a new selector guide, catalog and wall chart.

 

The new resources, available through Fusor jobbers, were created to reflect LORD Corporation’s switch to more user-friendly labeling. According to Jim Perritt, Marketing and Sales Manager, LORD reorganized Fusor products by color-coordinating them into product families. Each product family is now identified by a different label color. The front of each product label has the familiar product name and stock number used up until this point, but a new key word has been added that differentiates that product from other products in the same family. For example, “Medium” is used to indicate that the product is a medium work time adhesive.  Similarly, each of the other products will be easily distinguished within the family through a one or two word designation on the label.

 

“These changes allow those making the repair to quickly find the optimal product that fits their specific application,” said Perritt. “To further enhance ease of selection, our wall charts, selector guide and catalog have been updated to reflect the new color coordination.” 

 

Developed by LORD Corporation, a pioneer and global leader in the development and manufacture of high-performance bonding solutions for more than 50 years, Fusor products are recognized to meet OEM standards and have been a proven solution in the aftermarket for more than a decade. In addition to a wide range of acrylic, epoxy and urethane products for metal and plastic bonding and repair, LORD offers a line of Fusor products including sealers, foams, guns and other accessories. For more information about Fusor adhesives for plastic or metal bonding and repair, call 1-877-ASK-LORD or visit www.lord.com/pr1001. For a list of Fusor jobbers, visit www.lord.com/fusor.                                                                                                                                                                                                                                       --

About LORD Corporation

With headquarters in Cary, NC, and sales in excess of  $550-MM, LORD Corporation is a privately held company that designs, manufactures and markets devices and systems to manage mechanical motion and control noise and vibration; formulates, produces and sells general purpose and specialty adhesives and coatings; and develops products and systems utilizing magnetically responsive technologies. With manufacturing in eight countries and offices in more than 15 major business centers, LORD Corporation employs more than 2,400 worldwide. Visit www.lord.com for more information.